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What the Fuck Is This All About?

The Dirtbag Challenge started as a reaction to the increasing perception that a custom motorcycle had to be expensive. There is a belief that custom bikes are the exclusive right of rich pretty boys and media personalities, rolling around on cookie cutter motorcycles that cost the same as a small family home. Well that’s bullshit.

The Dirtbag Challenge is a low rent chopper build-off, featuring real world bikes for riding in the real world. More than that, at the heart of it is a need to do your own thing, to break away from the same old mainstream ideals.

Dirtbag is about doing things your own way – without anyone’s approval, without anyone’s permission. Build the bike you want, live the life you choose. If we can do it, so can you.

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